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Sage Business Cases: For Students & Researchers



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Use Sage Business Cases

This 3-minute video provides a brief introduction to Sage Business Cases along with a walkthrough of the platform functionality. Learn how to browse for cases, refine search results to find your ideal case, and use the case page features.

Learn About Sage Business Cases

Sage Business & Management empowers students and researchers to shape the future of business and contribute to building a thriving global society. We are committed to informing researchers and educating students to help them make a difference in a rapidly changing business world.

Sage Business & Management accelerates students' and researchers' capabilities to:  

  • Generate ideas that can lead to real-world innovations
  • Grapple with complex, interdisciplinary issues and find solutions
  • Conduct transformative business research
  • Advocate for ethical and sustainable practices
  • Apply practical skills to support academic and professional success
  • Gain insight into the diverse and global business environment
  • Analyze data, including big data, and apply data visualization techniques

Find Cases in My Discipline

Explore the following business-related subject areas to discover cases specific to your area of study!


  • Kan Enterprises: Accounting, Control, Management Decision-Making, and Performance in a Newly-Acquired BusinessKan Enterprises is a case about management accounting and control, and the problems that may arise when businesses are large, and divisions managed at a distance. The case, presented in three parts that build on each other, is viewed from the perspective of the CEO of a holding company in Hong Kong, and the directors of a recently-acquired business based in the UK. 

  • Cat and Joe’s Pig Rig: Should We Stay or Should We Go?: Cathy Obertowitch and Joe Thompson had just received an invitation to bring their food truck, Cat & Joe’s Pig Rig, to a rodeo event in a town 70 kilometers away. They weren’t sure whether attending the special event would be worth their time, effort, and expense or if they would be better off not attending at all and continuing with business as usual. This case encourages students to analyze the profitability and viability of attending the event and to examine both the financial and nonfinancial aspects of the decision. 
  • Cost Accounting Approaches: The Lean Success: Using the performance of Toyota during and after the economic crisis versus that of the “Big Three” US auto manufacturers, this case study presents the operational aspects and accounting tools underlying how a company adopts a cost accounting method. The case provides an overview of approaches to cost accounting: traditional, activity-based costing and lean, while introducing lean accounting tools to demonstrate their impact on performance analysis and decision making.
  • Trust May Breed Trouble: Fraud Opportunities and Ethics at Saintly ChurchSaintly Church is experiencing declining revenues and increasing expenses, and several fraud risk factors are present. Do these fraud risk factors indicate fraudulent activity by one or more of the key persons in the case, or could there be reasonable and legitimate explanations? This case allows students to explore the IMA Statement of Ethical Professional Practice within the context of a nonprofit institution by examining the role of Sandy Withers, CMA, as she attempts to help the church address these issues. 

Business Administration

  • Executive Crisis at Lululemon: Who Is Responsible for Establishing Company Culture?This case reviews the sudden exit in February 2018 of CEO Laurent Potdevin from the Vancouver, Canada-based women’s athletic wear company Lululemon. It was not clear at first whether Potdevin had voluntarily resigned or whether the board of directors had requested that he step down. News later broke that he was responsible for encouraging a toxic work culture at the company. The case prompts consideration of who and what forces drive corporate culture: how much responsibility do CEOs bear for their organization’s cultural issues, and how do leaders share this responsibility with human resources, the board of directors, and others within the company?
  • Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs UnitThe Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, MD, PhD, Vice President of US Medical Affairs for the unit. The case focuses on his team’s key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a program’s life cycle, and measuring the concrete impact of key strategic initiatives.
  • Organizational Culture and the Change to Single-Part WorkflowWhether dealing with individuals or organizations, one well-documented reality is that change is difficult. This case deals with a manufacturing company’s efforts to improve its production processes and expand its markets. For more than two years, this company invested heavily in new equipment, provided extensive employee training, and redesigned the production process from batch production to single-part flow. The company’s stated goal was to increase quality to the point at which they could compete for original equipment sales to the major automobile manufacturers, expanding beyond its current manufacturing of after-market automotive brake parts. In the end, however, the parent company decided that they needed to halt any manufacturing of after-market automotive brake parts and close that division of the company.
  • Learning Sport ManagementSport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This case study demonstrates the value of a comprehensive sport management education and what students can do to set themselves apart from their competition in the job market.

Business Management

  • To Franchise or Not to Franchise: Is Culver’s ButterBurger a “Better Burger”?Culver’s, a made-to-order fast food restaurant based in Wisconsin, has differentiated itself from the competition through its specialized menu and focus on customer service. This case shows how Culver’s has applied strategic management tactics to grow a local business to locations in half of the United States; examines the operating strategy of the business, including product, market entry timing, and target market; and then outlines the branding approach used to expand the restaurant in multiple regions throughout the United States. 
  • Growing Managers: Moving from Team Member to Team LeaderThis case describes a newly promoted middle manager in a global, multi-cultural organization who is challenged by a number of factors in the workplace that are impacting her and her team's ability to perform to the expectations of her regional manager. While it would be easy to blame the new manager, deeper analysis in fact reveals that many forces are at work here in addition to her inexperience including communication of strategy and performance objectives, mismanaged team members, cultural inconsistencies, and a lack of leadership direction and/or skill from the very top to her supervising manager.
  • People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global CommunityThe Mozilla case study describes Debbie Cohen’s, Vice President and Chief of People, key initiatives in a software entity that was one of the pioneers of the “open source” movement. The case study showcases Mozilla’s unique culture of distributed decision-making and delegated leadership – it has a small staff of over 1,100 and millions of volunteers around the world. The case also showcases Cohen’s innovative, yet tailored, talent strategy for Mozilla, and implementation of a series of initiatives related to compensation, onboarding, and development.
  • Residential Care Home Management in LondonArnold is an Area Manager employed by MetCare, a Residential Care Services provider in London. One of their projects—Osborne House—is up for tender. Arnold is tasked with assessing the complexities of managing a residential care home in London and offering a solution to improve efficiencies, reduce costs, sustain profitability and maintain service quality. This business case aims to examine the challenges of managing residential care homes, the implications of limited government funds and the changing demands of the customers on staff morale. 

Computer Science & Information Systems

  • Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study of MGoBlue.comThis historical case study addresses the issues related to the use of content-management systems (CMSs) in the production of a college athletic department website. The article considers the factors that influenced a university athletic department to adopt a CMS. Corporate consolidation among CMS providers frequently affected the options available to athletic departments. Using an in-depth interview with the primary individual behind the University of Michigan’s athletic department website,, this case also explores how the explosion of website content and adoption of a CMS has transformed the workflow in athletic media relations.
  • Acacia: Finding a Cure for Information Silos DisorderAcacia's founder and CEO, Dan Hyun, had been acting as a “one-man IT department” for the company since its inception in 1990. Early on, the IT infrastructure of the company was quite simple. But as the business grew, Hyun purchased several servers and eventually an enterprise software package. Needing a system to manage the company's growing production requirements and inventory, Hyun created a database on a computer in the company's warehouse using Access. By 2013, the patchwork of process, systems and software lay at the root of some operational problems, including order delays, stock-outs, and order duplications. As a small company, with limited cash flow, such mistakes could be disastrous. Hyun knew it was time to make an IT investment. He knew more and more companies of his size were making the move to cloud solutions, but he had already made a significant investment in servers and the Sage MAS 90 software license. He questioned if he should stay down the path of licensed software or go to the cloud.
  • When Teammates Do Not Respond: Managing Virtual Project TeamsThe case presents a real-life situation that is often experienced among managers of virtual, geographically dispersed project teams. These are teams with limited, if any, face-to-face contact among co-workers and team members. Problems occur when there are changing project requirements and when there is poor coordination and communication among project team members themselves. As such, you want your co-workers, or even your project manager, to communicate with you but they don’t; instead they remain silent. In these conditions, the dispersed members may feel frustrated, rejected and withdrawn, all of which have the potential to negatively affect individual and overall project performance. The case asks what the manager’s role should be in such situations. Students are also encouraged to think in terms of what needs to be done in order to avoid such situations and build effective virtual teams.
  • A New System for the Office of Child WelfareLucinda Angle, the county executive, is determined to improve the office’s information systems. She soon discovers that managing child welfare data requires taking into account the data requirements and systems belonging to stakeholders at the state and federal levels as well. Angle and her senior staff issue a Request for Information (RFI) to seek ideas from software vendors on building a new system. After they do, Ana Carvajal, the new director of the Office of Child Welfare, is approached by her opposite numbers in the county’s substance use and juvenile justice offices, respectively, who both have data-related interests that intersect with those of her office. When the responses to the RFI arrive, Lucinda Angle must make hard decisions about the scope of the project and what company is best suited to carry it out.


  • The Business of Baseball: The Rise and Fall of Little LeagueThis case study examines the rise of Little League baseball during the post-World War II era in the United States. Little League provided young people with the means to acclimate to an emerging bureaucratic, corporate order, while simultaneously introducing them to the broader postwar culture of mass consumption. Yet, challenges to this predominantly white, middle-class model of recreation began to emerge in the late twentieth century, as issues of race, gender, demographics, and economic transformation weakened Little League’s appeal throughout the United States. By the early twenty-first century, a number of recreational activities had taken advantage of this evolving landscape to further challenge Little League’s popularity. From a business perspective, is Little League worth rebranding to suit modern-day mindsets and priorities? If so, what would such a rebranding look like?
  • The US Federal Gasoline Tax: Time for a Change?Although the federal gasoline tax played multiple roles in financing surface transportation infrastructure in the United States, experts did not agree on the tax’s purpose. Some argued that it was essentially a fee for users of the nation’s federally supported highways. Others suggested that it should play a more prominent role in environmental, energy, and transportation policy by correcting for driving-related externalities. Still others suggested that it should be used to reduce the federal budget deficit. Finally, the tax itself had remained at the same level since 1993, and with the Highway Trust Fund virtually insolvent, many experts believed it was time for an increase. The case presents a background on the US federal gasoline tax, an overview of the market for gasoline in the United States, and survey of gasoline taxes in US states as well as several other countries around the world.
  • Emulex, Incorporated: A Crash Course in Crisis ManagementThe world’s largest producer of fiber channel host adapters is the victim of a stock price manipulation hoax. In the course of just a few hours, share price falls from $113 to less than $50, as more than $2 billion in market valuation evaporates. A fictitious press release to Internet Wire, quickly re-transmitted by Bloomberg News, CNBC, and others, claims that key executives have resigned and that fourth-quarter earnings will be drastically revised and restated. CEO Paul Folino must act quickly to prevent the total collapse of his stock on the NASDAQ.
  • How the Pilgrims Financed the MayflowerThis case describes how the Pilgrims—the pioneering English settlers of New England—financed the considerable costs of their resettlement by making it part of a business venture. The terms of financing are highlighted, and readers are asked to consider how the terms were shaped by moral hazard.


  • Pet Arabia: Middle Eastern Entrepreneurial Venturing for a Man’s Best FriendPet Arabia is an entrepreneurial venture based in the Kingdom of Bahrain. Founded by Abdulrahman Al-Khan in 2009, it was the country’s first business to offer a range of products and services for pet owners. Despite launching in a sociocultural context not traditionally amenable to dog ownership, Pet Arabia found early success as a purveyor of high-quality food and merchandise for dogs and dog owners. By the end of its third year of operation, Pet Arabia had become a thriving venture with an online portal and four brick-and-mortar locations across Bahrain. This case study examines the strategic inflection point at which Pet Arabia is considering expanding its business outside Bahrain, all in the face of a personal tragedy in Al-Khan’s life. 
  • TrackerSense: An Entrepreneurial Marketing Start-UpThis entrepreneurial marketing case study focuses on serial entrepreneur Wayne Soutter and his current technology start-up TrackerSense, which produces a low-cost mobile tracking device for high-value packages. The case begins with the Eureka moment in which the idea emerged and follows its development, which led to the initial 500-unit proof-of-concept production run, in anticipation of a significant scale-up afforded by hoped-for venture capital investment. The practically oriented discussion questions invite students to consider a number of important marketing development decisions, and the real challenges often faced by entrepreneurs with respect to product design, branding, distribution, intellectual property protection and sustainability.
  • Better Ventures: Backing Entrepreneurs Building a Better WorldThis case centers on BV as it seeks to raise $20 million for its first standalone fund between 2014 and 2016. Wes Selke and Rick Moss, the two BV co-founders, had built their experience in impact investing when they founded and managed Hub Ventures (HV) (a smaller accelerator-type fund of $500,000) immediately prior to founding BV. Encouraged by the economic return and social impact from those early-stage, mission-driven HV investments, both Selke and Moss decided in late 2014 to raise a separate and much larger fund called Better Ventures Fund II (BVFII). This new fund would allow BV to make larger initial investments in its early stage portfolio companies and provide the needed capital to make add-on investments in subsequent financing rounds. The case discusses the challenges of raising capital for this new fund as well as BV's investment and impact theses, deal sourcing, and post-investment approach. The case eventually explores the next steps for BV, after successfully raising this first-time fund.
  • Eaze: Marijuana DeliveredIn 2014, entrepreneur Keith McCarty founded Eaze—a company connecting marijuana dispensaries and users via an online platform—out of his San Francisco apartment. Three years later, and after several rounds of venture capital funding, the company was rapidly growing. Originally, Eaze was designed to connect medical marijuana patients with products from local dispensaries. However, the legalization of recreational marijuana in California opened the door to a large and growing customer base that Eaze now serves. With high market growth and an ever-changing regulatory landscape, the young company is faced with many challenges related to delivering excellent service to multiple customer bases. 

Global Business

  • Toilet Cult in Bollywood: Marketing Toto in IndiaA century-old Japanese company, TOTO Ltd is the world’s largest manufacturer of toilets. Its brand has become a household name in Japan, and its sanitary wares are admired globally. The company has had less success in India, a country that TOTO’s leadership has designated a new long-term development market. Seeing opportunity in the fact that 500 million residents in India relieve themselves in the open, TOTO’s management discovered that many rural communities resist using toilets. Used to marketing state-of-the-art toilets to fastidious global consumers, the company president Madoka Kitamura is attempting to find a way to make the rural population in India embrace TOTO’s toilets.
  • Global Hotel Alliance: Strategy Discovery Moving EastThe Global Hotel Alliance (GHA) is the largest hotel alliance in the world; however, their presence is currently the strongest in their traditional markets in Europe. With increasing growth of tourism in the East—that is, the Middle East, Asia and Australasia—the GHA is now planning to intensify their presence and strengthen their position in these markets. This case presents two strategic challenges that the GHA is facing. The future strategy of GHA will require careful decisions about its positioning in the global luxury hotel industry. To what extend and how should it refocus on growth in the East.
  • Nevado Roses and the Ecuadorian Rose IndustryFounded in 1994, Nevado Roses is a world-class rose producer located in Cotopaxi, Ecuador. The company grows over 20 million roses per year and exports the majority to the United States, Russian Federation, Spain, Switzerland, and Japan. The Andean Trade Promotion and Drug Eradication Act (ATPDEA) trade agreement had allowed Ecuador companies to bring roses into the U.S. on a duty-free basis over the past two decades, but as of July 2013, Ecuador companies would no longer enjoy this privilege. As a result, Ecuador’s roses would become significantly more expensive to purchase in the U.S. This case study is written from the point of view of company president, John Nevado, and the decisions he faces with impending tariffs that will be placed on his company’s rose exports to the United States.
  • Cummins in ChinaCummins had combined its global expertise with solutions developed in China for the China market. But the introduction of each new level of emissions standards came with regulatory uncertainty. To meet the needs of the China market, engines had to be less expensive and more fuel efficient than engines developed to meet similar standards in North America and the U.S. Even more challenging, the uncertainty around implementation of each new round of emissions standards made it difficult for Cummins to plan its manufacturing and meet its Mission Statement.


  • Resilience at InterMune: A Journey through the Valley of the Shadow of DeathThis case study is about a California-based biotechnology company that has experienced many ups and downs throughout its 17-year history. Despite many setbacks, it ultimately succeeded in developing and getting approval for a drug used to treat a deadly lung disease. The protagonist, InterMune’s CEO, Dan Welch, joined the company in 2003 and has led InterMune through numerous strategic pivots, leadership changes, clinical trial disappointments, multiple divestitures, and ultimately the sale of the company. The narrative focuses on strategic, cultural, and leadership changes and decisions made by Welch, the Board and the leadership team throughout Welch’s tenure. 
  • Recruiting Women to Work in the Kingdom of Saudi Arabia: Challenges in Leadership and Cultural IntelligenceThis case illuminates the challenges faced in recruiting women to work in the Kingdom of Saudi Arabia (KSA), even for a brief assignment. Despite the fact women work abroad far less often than their male counterparts – and that working abroad is a desirable leadership competency – recruiting women to work in certain regions of the world is more challenging than others, and may create an ethical dilemma for the recruiter. The case further highlights the advancing role of women in higher education in the KSA. Ultimately, the case encourages students to process the political landscape surrounding international job opportunities, the role gender plays, and how the rejection of such opportunities can hinder job advancement.
  • The Perils and Pitfalls of Leading Change: A Young Manager’s Turnaround JourneyAfter early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.
  • Becoming a Leader in the Ancient World: Athena’s Mentoring of Telemachus in the OdysseyThis case study illustrates the crucial importance of mentoring in the process of becoming a leader by examining the story of Telemachus, son of Odysseus, in the ancient Greek epic, the Odyssey. Students will begin by reflecting on the contemporary meaning of the word mentor in the context of related words (e.g., coach, trainer, role model, sponsor) and then make predictions on what kind of mentoring they expect Telemachus to receive in the epic. They will then compare their predictions to what they discover by carefully reading selected passages of the Odyssey. From these comparisons, students will consider the challenges that people of a different social status (or those facing some kind of bias) face in finding good mentors and then envision ways that the mentoring they and others receive could be improved.

Social Impact

  • Keeping Hope Afloat: Emirates Friendship Hospital’s Mission to Serve the PoorThis case study is on the Emirates Friendship Hospital (EFH), a ship that provides medical services to the bottom of the pyramid (BOP) population residing in Char areas of the Jamuna River in northern Bangladesh. Deprived of regular access to medical services, these people look forward to the arrival of the Jahaj, or ship, with a solution to their ailments. Despite being equipped with state of the art facilities and delivering services through a team of dedicated local and foreign doctors, the only money EFH charges its patients is about BDT 5 (USD 0.60), which is more of a fee to assure dignity of the individual rather than to ensure a revenue stream. Despite success during the last ten years, EFH faces a unique set of challenges. The case offers students an opportunity to understand the strategies that need to be formulated to ensure the sustainability of a fully funded project, dependent on a dedicated workforce, and in an extremely remote area.
  • ​Business Model Innovation of a Social Enterprise in the Scandinavian Electricity Retail MarketGodEl is a Swedish electricity retailer owned by a non-profit foundation that provides 100% renewable and environmentally certified electricity to its customers. Established in 2005, GodEl has no private profit motive and it donates its revenues to non-governmental organizations. This case shows the role of social enterprises and business model innovation over time, driven by sustainability issues. The case further illustrates practices that lead to changes in the dominant business model of an industry while providing background on the Scandinavian electricity retail market.
  • World Bicycle Relief: Social Enterprise Business ModelIn this case, students assume the roles of FK Day and Dave Neiswander, leaders of the social enterprise World Bicycle Relief (WBR), which donates and sells bicycles in sub-Saharan Africa. As a social enterprise, WBR combines not-for-profit and for-profit activities. Starting as a traditional not-for-profit organization formed to donate bicycles after the Indian Ocean tsunami in 2004, WBR eventually added a for-profit arm to facilitate growth and reduce its dependence on donations and grants. As a result, by 2017 WBR had distributed around 400,000 bicycles, primarily to schoolgirls, entrepreneurs, and health workers. As the organization grows, its leaders are interested in optimizing operations and entering new countries in Africa. What is the optimal distribution of WBR’s resources between its for-profit and not-for-profit operations? How should it define the objective of its operations?

Prepare for Job Interviews

Did you know that most consulting firms use cases during interviews? SBC features all 9 types of cases used by companies such as McKinsey and Bain during their hiring process. 

1. Entering a new market

These cases will present you with information about potential markets and ask you to choose which new market a business should enter. Your choice should be based on key indicators such as: total size of the market in dollars, number of competitors, minimum efficient scale, and market conditions (shrinking, growing or stagnant).

2. Developing a new product

These cases will introduce you to a potential new product and ask you to consider if the company should go ahead with the launch or identify and solve any problems that might occur. When planning for this type of case students should consider: the potential market for the product, profitability of the product (cost to introduce product, expected revenues), competitor reaction (could it be copied, do competing products already exist) and whether the new product fits the company and current product line.

3. Growth strategies

Cases that focus on growth will ask you to consider how a company should expand. You can break your answer down into four categories: selling more of the current product, selling new products, selling in existing markets, and moving into new markets.

4. Price strategies

Cases that focus on price will ask you to recommend what the price of a new product should be. In these cases, students should bear in mind the fixed cost of producing the product, the cost of competitive products, needs and expectations of customers, and the goals of the client (e.g., increase in revenue or market share).

5. Starting a new business

These cases will give you a scenario about a new company that is about to be launched and ask you to consider if it makes good business sense to enter the market. In your response, be sure to look at the project from all angles: management team, strategic plan, distribution channels, product, customers, and finance.

6. Increasing profitability

These cases will ask you to increase the profitability of a business. Your answer can be structured into two components: increasing revenue and decreasing costs. Then, you can split each of those further—increasing revenue means increasing your price or increasing the number of things you sell; decreasing costs means decreasing fixed costs or decreasing variable costs.

7. Acquiring a company

These cases will present you with information about a potential merger or acquisition of a company. You will be expected to suggest if you recommend the merger or see potential problems with the deal. In planning for these cases you should be considering: financial details, product-line synergies, market reaction, and culture issues between the two companies.

8. Turning around a failing company

These cases will present you with a company that is rapidly losing revenue or market share and ask you to formulate a plan to make it profitable once more.  In these cases you will need to gather as much as information as you can about the company to understand why it is failing. Have the costs variable or fixed changed? Why are people no longer buying a product? Is there a decrease in efficiency? When choosing an appropriate action, be creative but have a structured plan as to how you will turn the company around.

9. Response to a competitor’s action

These cases ask you to formulate a response to a competitor’s action e.g, the launch of a new competing product. When creating an answer for these cases you might want to consider what is the competitor’s new product and how does it differ from ours? What has the competitor done differently? Have any other competitors picked up market share? Common response actions to a hostile move by competitor businesses include: acquiring the competitor, merging with a competitor, or using marketing and public relations to increase profile.

Enter the Real-World of Business

Being agile and innovative is necessary for a global business world moving at lightning speed. Sage Business Cases fosters the needed skills and strategy for success beyond the ivory tower. Cases are fundamental to many business courses, and with Sage Business Cases you have unlimited access to our case collection, cutting your direct costs while building your future impact. Discover all the ways Sage Business Cases can be used beyond the classroom to prepare you for success and fulfillment in your future career. 

Choose Your Sector and Size

Torn between going corporate or nonprofit? Joining a large or small company? Read cases that illustrate the difference in operations and culture.

Explore Industries

Tech, Hospitality, Music, Healthcare--we’ve got it all. Discover inside workings of different industries to find your passion.

Be Your Own Boss

Research the path to success. Prepare to start your own business by analyzing examples of failures and successes.

Manage Others

Learn how to inspire colleagues, build strong teams, and create a comfortable and compliant working environment.

Become a CEO

Want to run a business but don’t want to take on the risk of starting one from scratch? Learn how past MBA students secured search funds to become a CEO straight out college.

Write a Case Study

"Case studies are used extensively across a range of social sciences such as sociology, political science, psychology, history, economics, planning, administration, public policy, education and management studies. The case study approach arose out of the desire to comprehend social phenomena in both their complexity and ‘natural’ context. In order to emphasize the ‘real-life’ character of social relations, a holistic approach is sought that will allow for the maximum number of contexts of each case to be taken into account." -- Miller, R. L., & Brewer, J. (2003). The A-Z of Social Research (Vols. 1-0). London: SAGE Publications, Ltd doi:10.4135/9780857020024

Keith Perks, PhD, Discusses Preparing a Case Study

I think in applying the research, you need to think carefully about the case and what it is and why. It might not be obvious to begin with. You might think it's an individual, but it may be a decision, for example--so what in relation to the purpose of your research and the purpose of that case study achieving that purpose.

Access the full length video and transcript through Sage Research Methods!

Watch Tutorials

This 3-minute video provides a brief introduction to Sage Business Cases along with a walkthrough of the platform functionality. Learn how to browse for cases, refine search results to find your ideal case, and use the case page features.


"An Introduction to Case Studies" highlighting Todd Landman, PhD, speaking on the uses of cases studies.


In this brief clip David Gray speaks on and provides top tips for case studies. From "Doing Research in the Real World" available on SAGE Research Methods.